About Us

We are Right Side Marketing

You are a real estate or mortgage professional. You’ve invested time, energy and money into developing your knowledge and abilities. You realize that you also need to invest time, energy and money into making potential clients aware that you are the professional they should call on when they need help with a real estate transaction. As a professional, you also seek the best and most efficient use of your time, energy and money. You can’t take time away from your business every month to research, write and format a newsletter, then coordinate its printing. But you can’t compromise on the quality of your personal marketing program, either.

That’s where we at Right Side Marketing come in. We have developed marketing tools that are easy to use and that are extremely cost-efficient-especially when you factor in the amount of business they bring you. Our tools have been built on several proven principles:

• In order to demonstrate to potential clients the fact that you are knowledgeable and personable, and that you provide the best possible service, your marketing tools must themselves provide the best possible service, contributing knowledgeable, valuable information that your clients will appreciate and profit from, and doing so in friendly, easily-digestible prose.
• In order to reflect the caliber of your professionalism, your marketing materials must be well-designed, both pleasing to the eye and effective at capturing the interest of the person receiving them. Our marketing tools have been designed with the most sophisticated techniques available-always first-class, but never intruding on the fact that we want your clients and potential clients to feel that your materials come from you, not from some distant PR firm.
• Because effective marketing is always consistent, yet often spread over an array of marketing tools (from newsletters to newspaper columns to weekly faxes or emails to updates on a website), we have designed materials that will arrive on time and will relate to each other in ways that reinforce the impression you are making on clients and potential clients. Someone who sees your weekly newspaper column will recognize that it’s from the same person who sends out a monthly newsletter, for example.

We are Right Side Marketing. We have been in this business since 1985, beginning with a weekly newspaper column service that supported our clients-real estate brokers, for the most part-in becoming better known in their communities as the local expert in real estate matters. In 1986, we launched a monthly personalized newsletter service which has come to be known as the Ultimate Prospecting Tool. Designed specifically for California real estate agents, this newsletter gave our clients exactly what they wanted and needed...a timely, well-written, well-researched, sophisticated newsletter. We also developed the back-page bulletin board, on which clients can add information specific to their own target market’s interests, creating an even deeper connection between you and your potential clients.

In 1996, we added two more personalized monthly newsletters to our family of marketing tools-the Real Estate Report, a nationally-oriented, highly sophisticated letter designed to meet the needs of real estate professionals with a very knowledgeable clientele, and the Lender Letter, designed for mortgage professionals (and title officers as well) to send both to their target market among the public and to peers in the business, especially real estate professionals.

We have always provided Custom Advertising and Marketing Services to a wide variety of industries, responding with new products and programs to the special needs and wishes of our clients. Thus, when our real estate and mortgage clients sought a weekly economic update that could be sent (faxed or emailed) to clients and/or posted to their website, we developed the Wednesday Wrap for the Web, which provides a succinct view of the most important economic developments of the week and a brief, easily-digested, real-estate-related analysis of one of the most important topics or economic news events of the week.

All of these materials have been researched and written by Bill Fisher for over twelve years. Bill brings to the task a passion for research and writing (which earned him a Ph.D. in English), personal experience of the real estate profession (he was broker-owner of a real estate company in San Juan Capistrano in the early 1980s), and an uncanny ability to make the complex understandable and to find humor wherever it exists. He has written a greatly-admired newsletter for the real estate industry, the Wednesday Wrap (distributed by title insurance representatives), for over twenty years, and has provided seminars for the industry in real estate financing and personal marketing matters.